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商品編號： 9-603-036 出版日期： 2002/11/05 作者姓名： MacCormack, Alan;Herman, Kerry;Voelpel, Sven 商品類別： Operations management 商品規格： 27p 再版日期： 地域： Germany 產業： Telecommunications 個案年度： 1998 - 2002
商品敘述：
Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge and experience of Siemen''s many dispersed sales and marketing units around the globe, making it available to all. ShareNet has to date been funded as a corporate initiative, free to all who use it. But as the telecommunications market has collapsed, the group that runs it is under increasing pressure to cut costs. As a result, it is considering charging users who subscribe to the tool in the belief that these users will willingly pay for it. This relies, however, on being able to demonstrate that the tool/system has a positive return on investment--a notoriously difficult task.
涵蓋領域：
Information systems;Knowledge management;Marketing management;Sales
相關資料：
Case Teaching Note, (5-606-128), 19p, by Alan MacCormack
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